How do I define my goals?

📝 With PerformanceFlash, neuroflash provides the option of having texts analyzed individually and evaluated according to certain parameters in a matrix based on selected criteria. This allows users to create texts with a specific effect and association.

The objectives are divided into the following options:

Readability

Easy readability is our clear recommendation. This type of writing suits most people best and impresses with clear, simple and comprehensible language. In contrast to this is "expert", which is aimed at a specialist target group that can understand technical language. It is important to note that slogans, for example, should be interesting at first glance - a non-specialist will feel less addressed by a specialist slogan.

Sentiment

The sentiment expresses the emotion of how the communication style should be. Should the text be written in a positive way to promote something positively or should it be written in a negative way to trigger a negative feeling, e.g. warnings? Should the text be written in an exciting and thrilling way or should it be more relaxed? It also makes a difference whether a text is written with powerful expressions or rather soft and balanced.

Association

The terms with which your text should be associated are determined by the associations. For example, in a slogan for healthy bread, examples would be "healthy, fair trade, sustainable".

For an advertising slogan about cars, this could be a term such as "safe". What the text is associated with at the end is one of the most important criteria for the flash score.

Target group

The last variable you can describe is your target group. This is not about age structures and demographics, but about which characteristics may apply to your target group. For example, slogans about renewable energy tend to be aimed at an idealistic target group, which you can then select accordingly.

Multiple selections are possible for both associations and the target group.